We're Pedigree Wholesale,


one of the leading suppliers of pet products and aquatic products into the independent retail sector. We are a family owned business, and have been since we were founded 50 years ago. Our family values are at the very heart of what we do. Our mission is to be your wholesaler of choice, supporting your business by providing the best service and bringing you the best products.

This year, we're celebrating our 50th year as Pedigree Wholesale, supplying independent retailers with their pet & aquatic product needs. In 1972, following in their family's footsteps of developing pet businesses, two brothers and their wives with big dreams and entrepreneurial spirit set up a wholesale business delivering to pet shops in the local area, and Pedigree Wholesale was born. Whilst a lot has changed over the years, our passion for pets and helping retailers deliver the very best to their customers is still very much at the heart of our company. As we look forward to the next 50 years we wanted to share with you a flavour of who we are and how we can help you grow your business.

What we do differently




We believe in partnering with the very best brands to give our customers the greatest choice of products. We also have our  very own brand exclusive offering covering your store's needs.



We know how important newness is in the pet trade. That's why we bring you new product launches every month.



We offer expert ranging advice to all our customers. Making it as easy as possible to stock your store with products your customers will need, want and love.


We offer a whole host of deals, from our competitive and easy to follow pricing structure to our monthly special offers, flash sales, hot deals and much more.


We have you covered with over 10,000 great products for you to pick from for your store.







We know the importance of giving your customers choice. We want to make it as easy as possible for you to order everything you need in one place, offering you both simplicity and choice. 50% of our sales come from just 900 products. However, we stock over 10,000 great products from leading Pet Brands to ensure we have everything you need to cater to your customers, from everyday must-haves to specialist needs. Your Relationship Manager will help cultivate the best range of products for your store.







At Pedigree Wholesale, our in-house product development team allows us to offer our very own brands, carefully created by us. These products are designed with quality in mind, alongside fantastic margin opportunities, so you can provide great products to your customers and benefit from excellent returns too. In addition to this, our in-house buying team scours products from brands all over the world. This allows us to work with great brands to bring you the very best and most innovative products in pet. We also provide fantastic point of sale, marketing assets, ranging advice and much more on our own and exclusive brands. Making it as easy as possible to range, promote and sell these products in your store.





Our Exclusive Brands 2022








We're not one to brag, but here are some of our awards ...







Here's a bit more we can offer you ...



Monthly Magazine

Pet people is our monthly magazine mailed directly to your door. We have expansive product offers in here, expert advice, product tips and a great array of new and regular features.


Regular Emails

Regular emails from us ensure you are the first to know about or special offers, new products, latest news and much, much more.





24 Hour Ordering Website

Our website offers you the ability to order from us whenever it's convenient for you. We even have a latest news section so you can find out everything you need to know at the click of a button.


Downloadable Assets

Our vast array of assets can be downloaded quickly and easily from our website. Allowing you to promote your instore products to your customers.











Myagi is a completely free digital training platform that helps increase product knowledge and enhance a customer's experience in store.

Users of Myagi see multiple benefits, including driving conversion, increasing average basket size and reducing product return. With Myagi, staff members have increased knowledge directly from the brands, which increases product knowledge and confidence when talking to customers about the brands they are selling. This, in turn, improves the customer's experience in store, meaning that return visits are also increased.

Myagi is easy to access through a mobile app or browser, so all staff can access it on the go (completely FREE) and test knowledge retention too through handy quizzes.

With a wide array of brands already signed up, now is the perfect time to sign up.

Access is free for all, and each staff member will have their own user account, including the use of analytics for the store owner or manager to keep updated on the team's progress.






We're passionate about pets. It's this which drives us to offer pet owners the highest quality, best value products through great retailers who care. That's why we treat our customers as business partners, not account numbers. Our job is to help make things easy for you, take the hassle away from retailing and help nurture your business as if it were our own. We'll ensure you get the right solutions for your store, from merchandising and ordering, to ranging and marketing support.

A dedicated Pedigree Wholesale Relationship Manager will partner with you from the outset. Using our "category management" approach, they'll really get under the skin of your business and understand what makes your customers tick. This, alongside our Customer Service and Accounts team, ensure there's always someone on hand to support you with any queries you may have.







Each and every one of the Pedigree Team lives and breathes our company values to love our customers, do the right thing, be our best, own it and win as a team. We believe we achieve more when we work together and our employees are what makes us great at what we do.