Pedigree News

Relaunch of Walter Harrison’s Wild Bird Care Range

Published: 08/2016

Walter Harrison’s, one of the UK’s leading suppliers of wild bird foods and accessories, and a flagship brand of Pedigree Wholesale, is set to relaunch its complete wild bird care range at PATS Telford in September. The relaunch will see vibrant new eye-catching packaging, an extended range with many new and improved lines together with enhanced pricing. The relaunch will be supported by a comprehensive marketing campaign targeting both the trade and end consumer, including advertising, PR, social media and a brand new website.

Walter Harrison’s have been supplying high quality wild bird foods since 1906 and their nutritionists are experts in the development and production of unique mixes for attracting a wide variety of birds into the garden. Made from carefully selected ingredients, many of which are locally sourced from UK farms, they undergo a unique cleaning process and quality management checks to ensure optimum cleanliness and maximum nutritional value in every pack.

Pedigree Wholesale Managing Director Steve Brown states “We are proud to be one of the market leaders in the wild bird food and complementary feeding accessories sector and are extremely excited to announce the relaunch of the complete range. We strongly believe that the new packaging designs, product offering and pricing structure together with a renewed focus on the quality of our mixes will revitalise sales and add range authority to the wild bird care category”.

Relaunch of Walter Harrison’s Wild Bird Care Range

For more information about this exciting relaunch and to find out how we can help you maximise sales from your wild bird fixture come and see us on stand E5 at PATS Telford on the 25th and 26th September.

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