Pedigree News

Pedigree Wholesale Secures UK Exclusivity for Premium GRAIN FREE CANIDAE® Dog & Cat Food

Published: 10/2014

Pedigree Wholesale, one of the UK’s leading distributors of pet and aquatic products into the independent pet trade, are delighted to announce a partnership with CANIDAE® for the exclusive distribution of its premium GRAIN FREE diets for dogs and cats.

Trends in consumer purchases make GRAIN FREE one of the fastest growing sectors of the pet food market. CANIDAE® is an independent family owned company manufacturing delicious, nutritious and trustworthy foods that consumers are looking for, offering retailers a fantastic opportunity to take advantage of this growing sector.

CANIDAE® Grain Free PURE Formulas are made from simple recipes which include just 7 to 10 carefully selected key ingredients with fresh meat, poultry or fish always being the first ingredient. Additional wholesome ingredients include sweet potatoes, chickpeas and peas. Suitable for feeding all breeds and life stages CANIDAE® Grain Free PURE formulas don’t contain any grains, vegetable protein concentrates, starches or pomace and are free from artificial colours, flavours and preservatives.

Pedigree Wholesale Secures UK Exclusivity for Premium GRAIN FREE CANIDAE® Dog & Cat Food

With the initial launch at PATS Harrogate Pedigree Wholesale are supporting the CANIDAE® brand with a comprehensive marketing programme specifically designed to help specialist retailers establish the brand and grow their sales and profit within this sector.

Pedigree Wholesale’s Managing Director Steve Brown states “There is increasing interest and growing demand for more natural, GRAIN FREE diets. Having scoured the market to ensure we select the right GRAIN FREE offering for our customers we are delighted to be working with CANIDAE®. What makes CANIDAE® different from other GRAIN FREE foods is the premium quality ingredients, expertise and care that goes into every bag. One of America’s bestselling and highly respected complete food brands CANIDAE® is a family owned and operated company that has shown an unrivalled commitment to producing only the finest quality products and is committed to honesty, ethics, integrity and doing the very best for pets. As a family owned and operated business we feel we have a great deal in common with CANIDAE® and are delighted to add this brand to our portfolio”.

The CANIDAE® range consists of 5 dog food formulas
Pure Foundations with Chicken for Puppies – 1.8kg RRP £13.49 – 10.8kg RRP £62.99
Pure Elements with fresh Lamb – 1.8kg RRP £12.99 – 10.8kg RRP £59.99
Pure Land with fresh Bison – 1.8kg RRP £12.99 – 10.8kg RRP £59.99
Pure Sky with fresh Duck – 1.8kg RRP £12.99 – 10.8kg RRP £59.99
Pure Sea with fresh Salmon – 1.8kg RRP £13.99 – 10.8kg RRP £64.99

and 2 cat food formulas
Pure Elements fresh Chicken – 1.8kg RRP £12.49 – 3.6kg RRP £21.99
Pure Sea with fresh Salmon – 1.8kg RRP £13.99 – 3.6kg RRP £24.99

Pedigree’s Marketing Manager Chris Richmond said “CANIDAE® have a fantastic ethos that we can all relate too - A Healthier Today for a Longer Tomorrow.™ The food is Pure and simple - balanced and complete, we feel it offers the best biologically appropriate food for our pets. As the trend increases for pet owners to switch their dogs and cats to more premium natural foods the new CANIDAE®range offers retailers and consumers a complete and comprehensive offering.”


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